David Rickman created Starts With ABC after experiencing firsthand how difficult it is to lose weight and stay fit year round. When trying to stay fit, there are constant challenges which seem to always stack the odds against us. Having a background in Athletics as well as Health and Fitness training, David finally came to a different conclusion as to why he was struggling so often and most likely why millions of other Americans are also struggling. When it comes to health and fitness most of us focus primarily on Exercise and Nutrition only. This seems like such a logical approach since we all know that in order to lose weight you need to eat better as well as exercise correctly and often. The challenge is that we are missing a fundamental key driver which makes eating right and exercising consistently attainable. The key driver he refers to is your existing philosophy on life.

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